Pizza roll commercial script

This was a script I wrote in an afternoon after a discussion with some friends about fear-based marketing. This had come about when someone heard an SUV commercial that mentioned how much fun you could have in what would typically be a horror movie scenario in the wilderness. I came upon the realization that fear-based marketing could potentially work by associating brands or a product with a person's deepest fears. Or it could perhaps simply be another version of absurdist marketing. Either way, the script below works in that capacity.

Original formatting


FADE IN:

INT. SUBURBAN HOME – DAY

An oven timer can be seen counting down from 2 seconds, followed by its beeping noise. A house MOTHER opens the oven and removes a tray of fresh-baked Totino’s® brand Pizza Rolls®.

MOTHER

Billy! Your lunch is ready!

MOTHER places the tray on a stone countertop. BILLY, a 7 year old boy, runs into the room, excited.

BILLY

Totino’s® Pizza Rolls®! My favorite! Thanks, mom!

BILLY grabs a Pizza Roll® from the tray.

MOTHER

Remember, Billy, those are hot and…

Billy shoves the entire Pizza Roll® in his mouth and bites down on it. BILLY begins screaming.

MOTHER

Billy! No! Oh, God, no!

MOTHER cradles BILLY in her arms and tries to comfort him, but she is visibly shaken. BILLY continues to scream, in obvious intense pain.

MOTHER

Frank! Frank call an ambulance! No, no, no, no, no, please no.

MOTHER is rocking BILLY, who is still screaming. The boy’s flesh begins sloughing off in MOTHER’s hands. MOTHER begins screaming as her body begins burning from the contact. FRANK runs into the scene to see what is happening. He looks from his screaming child to the Pizza Rolls® on the counter.

FRANK

No…

The camera slowly refocuses on the bag of Totino’s® brand Pizza Rolls®, front-facing the camera, as the scene continues to unfold in the background.

FRANK

9-1-1? Yes, it’s my son. Please, you have to help him. Oh, God…

AUDIO AND VIDEO GLITCH EFFECT

FADE OUT:

THE END